Deterministic audience data
Reach Vitamin & Supplement Buyers.
Deterministic purchase and interest audiences for vitamin, supplement, and wellness marketers. Built from real shopping signal. Ready to activate today.
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- 250M+ devices of shopping signal
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- 40+ vitamin & supplement segments
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- Live on every major platform
VitaminGraph is a Skydeo audience data product that provides deterministic vitamin, supplement, and wellness buyer segments, built from real purchase and interest signal and ready to activate on every major advertising platform.
Audience Segments
Deterministic, purchase-based segments ready to activate.
Category Buyers
Sports & Active Nutrition
Life Stage & Lifestyle
Shopper Behavior
Custom segments built on request — any brand, category, or retailer combination.
Live Where You Buy
Segments delivered as deal IDs, marketplace audiences, or direct pushes — usually live within 48 hours.
Who It’s For
Vitamin & Supplement Brands
Find your next customer before your competitor does. Target category buyers, conquest rival purchasers, and suppress your own.
Retailers
Drive foot traffic and basket size. Reach supplement buyers near your stores and measure the visit lift.
DTC & Subscription
Feed your funnel with proven supplement subscribers and online purchasers, the audience most likely to convert.
Frequently Asked Questions
What is VitaminGraph?
VitaminGraph is an audience data product from Skydeo that gives marketers deterministic vitamin and supplement buyer audiences. Segments are built from real purchase and interest signal across 250M+ devices, covering categories like multivitamins, probiotics, and sports nutrition, and are ready to activate on every major advertising platform.
How do I activate VitaminGraph segments?
Activate segments through Skydeo Audience Manager (SAM), The Trade Desk, or the LiveRamp Data Marketplace. Request the audience and Skydeo delivers it as a deal ID, marketplace audience, or direct push to your platform seat. Most segments are live and serving within roughly 48 hours of the request.
What platforms support VitaminGraph audiences?
VitaminGraph audiences run on The Trade Desk, LiveRamp Data Marketplace, Skydeo Audience Manager (SAM), Google DV360, Amazon DSP, Xandr/Microsoft, and Meta Custom Audiences, plus more than twenty additional DSPs and clean rooms. If your platform is not listed, Skydeo can usually deliver through a direct push or custom integration.
Can I get custom vitamin buyer segments?
Yes. Skydeo builds custom segments on request for any brand, category, or retailer combination, for example buyers of a specific collagen brand or shoppers at a particular retail chain. Custom audiences are typically scoped quickly and delivered to your activation platform within about 48 hours of the request.
Who uses VitaminGraph?
VitaminGraph is used by vitamin and supplement brands targeting category buyers and conquesting competitors, retailers driving foot traffic and measuring visit lift, and DTC or subscription companies feeding their funnels with proven supplement purchasers. Agencies and data buyers also license segments for wellness campaigns across programmatic and social.